Social Media Frenzy: How your Business should be using Social Media



                                                        





                 Instagram

It’s in your content 








10 ways to boost your Instagram reach today


  1. Find your optimal posting times.
  2. Experiment with videos.
  3. Host contests or ask questions to encourage engagement.
  4. Curate user-generated content.
  5. Tell Instagram Stories.
  6. Go live on Instagram.
  7. Use Instagram ads.
  8. Post less.
  9. Create specifically for Instagram. 
  10. Be a great Instagram user.


Does this information look familiar? It should! 




A Deeper Look:



  1. You have to know your goals in order to effectively use any of your social media accounts well. IF engagement is your goal your brand needs to care about finding your optimal posting times. Understanding when your audience, that’s your followers are online is important IF you are in search of likes and/or comments. In order to track this you can allow Savvy By You Marketing to help you. 


  1. It has been studied that IF your brand is looking for engagement that posting videos increase comments by your followers. It only works though if the content is relatable. We feel here at Savvy By You Marketing that it shouldn’t be just relatable content but content that’s unique & out of the box. Perspective is everything, let’s find yours!


  1. Does your brand have products? IF not, it can. Why not? In order to market your brand it must be able to cross markets and be able to trend in those different markets. To do this host contests and giveaway marketing material that appeals to your audience. We can help you create those ideas and bring them to fruition with our resource center. Don’t have products, giveaway your services.


  1. Your brand content must somehow appeal to your audience. This sometimes can be a daunting task. The goal is to deepen relationships. So putting your feet in your audience shoes happens here. How would you want to be marketed too, & what would make you adjacent to the cause? 


  1. The trust factor is imperative. Your brand has to market authenticity. Using Instagram stories can show your audience a true depiction of what your brand stands for. EX: Video your brand out giving to the homeless, or setting up or participating in a toy drive for less fortunate children. You record, then send it to Savvy By You Marketing & we can edit your material and market your content for you. Sounds easy enough right?


  1. In order to increase that authenticity going on Instagram LIVE as a direct representation of your brand talking about relatable content is a good move to make. Give a tutorial, tips or an exciting update about your brand. ALWAYS remember to include, to Like, Share & Comment and insert your brand name and where else they can find you. Here at Savvy By You Marketing we are huge on giving a helping hand. Just a suggestion: include some other businesses your audience should check out and tag that business in the LIVE after it is over to help another upcoming brand. It is the hope that in turn, that brand will do the same for yours. Getting inside other brands network is key! 








  1. Do you have an amazing product or service that’s about to hit the market, and you want it to reach outside of your network? Your brand may want to consider IG ads! These ads can also help you increase your organic reach. They can create the ad for you or we can here, at Savvy By You Marketing. You can actually do both. Ask us how! 
  2. Post less… This one is a new trick. The studies show that instead of the old way posting up multiple mediocre photos etc… in a week try posting 1 or 2 photos within a week but make them GREAT! This is your opportunity to make your brand simply stand out. The goal is to post quality content so that your followers respond well so that your post rank high on your followers feed.


  1. Many brands believe that each social media platform operates the same due to the fact their functions have begun to mimic the other. However, just because they mimic doesn’t mean you operate them the same. Instagram is a more visual platform and not so much written content. So posting of photos and videos is more appropriate here. Not sure what type of content to post, allow SAVVY By You Marketing to assist. 


  1. Being a great Instagram user may sound cheesy but it’s so important. This is the key to building your brand following organically and not by paying for followers. To accomplish this feat, interact with your followers and their content. You want likes, comments etc then you must also be that type of user, an interactive one. Did you know that social media algorithms are built to encourage genuine, positive behaviors on platforms in our sharing, showing appreciation, quick replies and more. So, you see there is some good still left in this world, it’s also in us here at SAVVY By You Marketing. We are here when you need us just what family is for. Want to learn more… Schedule your 1 hr $20 consultation and let’s take flight… To schedule your consultation email us at savvybyyou@gmail.com


FACEBOOK

It’s in your trust





 

Did you know that the reason viewers don’t see most of your post because its 30 billion pieces of content that is put on Facebook in a month? It simply just isn’t enough Newsfeed space. WOW.




So, what does that mean for your brand?








 Your brand must have relevant content so that your audience can see it!





Try this: 


  • Inventory – What’s on the menu?
  • Signals – Is it lunch or dinner time?
  • Predictions – Would she enjoy the salmon?
  • Score – Place an order.


Following this method demonstrated above helps your decision making process on IF the content is appropriate. The inventory phase, what product or service do you have, what’s the main course on the menu? Signals phase is what time of day are your followers online to see your main course dish. The Predictions phase is your hypothesis on will your audience enjoy what you have cooked up! The Score, well of course that’s closing the deal. Did they pick up what you were cooking? 










10 ways to boost your business Facebook page


  1. Improve your “ABOUT” section.
  2. Get your profile juicy.
  3. Expand your graphical appeal.
  4. Create an impressive landing page. 
  5. Customize your cover photo.
  6. Be consistent.
  7. Focus on the brand.
  8. Post relevant content. 
  9. Use custom graphic. 
  10. Boost Post.



A Deeper Look:








  1. Your “about” section is like your business resume. The goal is that your details appear useful and enticing. Your audience will most definitely read this section to see what your company is all about. Needs to be short, concise & true!!!! Your brand must be trustworthy in order for your business page to thrive. Your brand website if one is available definitely needs to also appear within this section. Facebook is the number 1 platform that drives potential consumers to your website. Are you in need of traffic? Savvy By You Marketing can aide in getting you into a much wanted traffic jam. 


  1. Who doesn’t love some good tea, gossip. Your profile picture should exude some attraction no matter what it is. Unlike Instagram being consistent on Facebook posting content is important. Changing your profile frequently keeps your audience updated and your brand appearance in their Newsfeeds. An attractive logo would be preferable. Need a logo, use SAVVY By You Marketing firm resource center. We can put you in touch with an amazing graphic designer.


  1. Expanding your graphical appeal is important because it helps your brand to reach those who aren’t readers. Fact: More graphics on your page means more users to your page. Having a virtual event, product launch? A graphic flyer with the most important information consumers need to know will suffice. The more you create visuals the more users will begin to follower your brand because of the content.
  2. In order to create an impressive landing page the smallest details make the difference. Being able to produce an impressive landing page is the foundation of successful online marketing. This page that your consumers land on must be able to create conversion. That after they have browsed your page they are ready to either purchase or be sewn to your cause. 


  1. Customizing your cover photo is a smart marketing move. It’s not only reiterating your brand but providing that uniqueness to your page to make it stand out, to be memorable. Being unforgettable is the goal. It must be tasteful, vibrant and most importantly relevant to your brand.


  1. Being consistent should have maybe appeared first, simply because with Facebook consistency is key. When your brand begins to gain attention, followers to keep the engage is to consistently have some engaging content for them to indulge in. It is such a thing called “Overload” as well. You can’t overload your audience with information either, I’ve also had to learn this. Frequently create effective Facebook post by posting photos, videos, links, texts and updates. Interested in learning how you can be the most consistent on Facebook? Ask SAVVY By You Marketing how!









  1. Focus on Brand identity. This should NEVER be lost in your decision making process when it comes to marketing. EVERYTHING you do must be cohesive to your brand identity from what you say, what photos you post even down to what you share on your business page. It ALL must correlate. IF it doesn’t your audience can become confused in what you stand for and will cease to be a consumer and/or supporter. Your brand is a representation of you so you must talk about it, put some effort behind it and create something extraordinary. Does your brand lack identity and needs a face lift. You should know by now who you need to be in touch with, SAVVY By You Marketing.


  1. This should come as NO surprise in any marketing scenario, no matter where your content resides it must be relevant! As stated before its billions of pieces of content that hits Facebook so of course you know should know you are essentially fighting for the attention. First, you have to be present on Facebook and leverage multiple customer touch points with the same message. Second, every single form of content has to be consistently relevant and authentic in order to break through the clutter of businesses sprouting on social media platforms.


  1. Custom Designs is essentially the same as number 5. We here at SAVVY By You Marketing suggest more than one logo design to build your brand. IF you have paid a logo designer ask to have the logo sent to you in different colors so you can change it up. Once you have it use a graphic designer to create custom designs that appeal to your audience or season. For EX: IF its football season have your brand logo placed on a football to create a post about Monday Night football. It’s relevant, current and still promoting your brand. 



  1. Once you have created an impressive new Facebook Business Page just as on Instagram you can BOOST your post on Facebook as well. It is not always essential to have a marketing budget but IF you do this is how it can be put to work. Once you have the post that you feel embodies your brand the best promote with Facebook for small $10 fee and see how it does. Remember this is when you want to ensure you have your links to your website, podcast blog etc… to create your conversions. In need of assistance in this area? Just ask us here, at SAVVY By You Marketing for some help in that arena. We tailor your needs to fit your brand. 





SNAPCHAT

It’s in your post








The key to this Social Media Frenzy is generally just knowing what’s the general function of each social media platform. 


We know using SnapChat this platform keeps your story available for ONLY 24 hours. My motto is “It didn’t happen IF you didn’t SNAP it”. 


8 ways to boost your SnapChat reach today


  1. Change your profile picture consistently. 
  2. Post content frequently.
  3. Show off what’s going on behind the scenes.
  4. Have structure.
  5. Utilize Instagram.
  6. Ghostcodes.
  7. Get more followers using Takeovers & Shoutouts.
  8. Host competitions.




A Deeper Look:






  1. Changing your profile frequently is necessary on Snapchat. This one I didn’t know. IF you want to grow your Snapchat following it is suggested that you take your Snapchat  Code (QR code) and use this code as your profile picture on all of your social media platforms. 


  1. Post consistently just like on Instagram. IF you want your snap to be seen post frequently as your story will always appear first to your followers because stories post chronological, from newest to oldest. The key is though as its like a reoccurring theme, the content should still be well thought out and apart of a clear marketing plan. 


  1. Social media should be used to build trust within your brand. Snapchat is a great platform to go behind the scenes and show your audience what you and your brand is really about. Is it authentic? People not only want to purchase their good or service but they want to be apart of it as well. Make your audience apart of your story. The goal is to drive your brand’s vision and mission. 







  1. It is said our attention span is shorter than a Goldfish so having some sort of structure is important as well. Your snaps must be intriguing or your audience won’t stay until the end. The first 3 snaps you post should set the expectation of what’s to follow. It can be something as simple as giving away 5 tips to your business or your going to teach them something within 10 snaps or less etc… It is said we should treat our snapchat stories like we are writing an article with a clear beginning, middle and end. 


  1. Use Instagram to promote your snapchat by posting your snap code often on your Instagram story. Ensure that your take advantage of the bio and put your Snapchat link there so others can follow IF they so choose. 







  1. Ghostcodes is necessary if you are truly striving to get your brand more views. Ghostcodes is an app that will help you find unique snapchat brands, adventure, fitness and more to follow. For more information on Ghostcodes ask Savvy By You Marketing or simply just download the app and see how it may work best for you.


  1. In order to increase your followers you can take advantage of Takeovers and Shoutouts. To accomplish this tapping into the power of influencer marketing by getting in front of the audience of another influencer marketer. In essence you need to get into other brand’s social media networks. In need of ideas of how to conquer this goal, just as SAVVY By You Marketing how. Your brand needs other brands to do a “Shoutout” about your brand on their social media tagging your brand in the snap. When you do a takeover is when you take over another brand’s social media account on a specified time arranged by the both of your brands. 


  1. Hosting competitions is another great idea to engage with your audience and also increase it. Your audience will definitely be willing to participate and then also share your competition with others. These competitions on Snapchat are unique and if not done correctly your brand could actually lose followers. You already should know where I’m headed next. If in need, count on SAVVY By You Marketing to be there to help you. To schedule your consultation contact us.



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